Banner/Tile Ads - Depending on how they are used, banner and tile ads are either graphic images that announce the name or identity of a site (and often is spread across the width of the Web page) or are advertising images. Advertisers sometimes count banner "views," or the number of times a banner graphic image was downloaded over a period of time. They may also track click-throughs.

DELIVERABLE: A detailed list of the appropriate sites for possible banner/tile advertisements and the related costs.