Link Swapping Strategies – Having other sites link to you improves your “link popularity.” The logic goes that if more sites are linking to your site that it must be a highly valuable or popular site. Link popularity is a measure of the number of sites that link to yours. Be aware that "popularity" is only one part of the link analysis systems that search engines such as Google use to rank web pages. The quality and context of links is also taken into account, rather than sheer numbers.

DELIVERABLE: A detailed list of content-related sites for possible linking and the related costs.