Pay-Per-Click Links - A Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) search engine enables you to list your site at the top of the search engine results. You pay only when a searcher or clicker clicks on your listing and connects to your site. You don’t pay to list, you only pay for clicks or click-throughs. You list your website by selecting keywords that refer to your product or service. For each keyword you determine how much you are willing to spend. The higher you bid the higher you will appear in the search results. PPC search engines usually combine paid listings with unpaid listings to ensure any given search produces sufficient results. Typically, unpaid listings (also known in the industry as ‘fodder’) are provided by another search engine such as Inktomi, Google or the DMOZ project.

DELIVERABLE: A detailed list of the appropriate pay-per-click sites on which you should be listed and the related costs.