Search Engine Placement – Search engines are used by Internet users to find web sites. Search engines use a coordinated set of programs that include: A spider (also called a "crawler") that goes to every page or representative pages on every Web site that wants to be searchable and reads it, using hypertext links on each page to discover and read a site's other pages.

• A program that creates a huge index (sometimes called a "catalog") from the pages that have been read

• A program that receives your search request, compares it to the entries in the index, and returns results to you

• An alternative to using a search engine is to explore a structured directory of topics. Yahoo, which also lets you use its search engine, is the most widely used directory on the Web. A number of Web portal sites offer both the search engine and directory approaches to finding information.

DELIVERABLE: A detailed list of the appropriate search engines and directories on which you should be listed and the related costs.